The venture is a collaboration between Tru-Blu and Brockley Group. The AdBlue will be marketed under the BlueCat^® Trademark which is already well-known in European. 

BlueCat, Diesel Exhaust Fluid/ AdBlue is a synthetically produced 32.5% urea solution which reduces the emissions of poisonous nitrogen monoxides produced by diesel engines. The Urea Solution acts as a reducing agent for SCR systems (selective catalytic reduction). Diesel Exhaust Fluid/ AdBlue is NOx components of the exhaust gas to nitrogen, water and carbon dioxide, which are components of air. The product is stored in an additional tank on the vehicle. An electronic unit constantly calculates the exact necessary amount of DEF/ AdBlue to be sprayed into the exhaust gas stream.

Melbourne February 26^th 2013

Eddie Allen, Business Manager for Banner Chemicals (UK) Ltd, negotiated the deal with Cliff Arkle (pictured), Parts Manger for Bell Equipment who was looking for a partner to provide the a first class product with the very best customer service.

Bell Equipment is a leading global manufacturer, distributor and exporter of an extensive range of material handling machines. Exceptional products with unparalleled service and support are the key elements of Bell’s success. Been born and Bred in Africa ensures that the entire range of products is fully suited to the harshest of local conditions.

New Holland Construction will be showing and demonstrating several of their latest C Series machines featuring selective catalytic reduction (SCR) technology to meet Tier 4 Interim emissions standards. Among them will be the 21-tonne EC215C and 35-tonne EC385C crawler excavators, and the W190C, W270C and W300C wheel loaders. Also on show will be the recently launched New Holland L225 skid-steer loader and two of the latest Iveco.

European legislation Stage IV means off road vehicles will have selective catalytic reduction systems on their exhausts and so will require AdBlue. Visit the BlueCat stand R18 to find out more about the changes and to see which AdBlue solution suits your business. 

The new cap developed by Tecnnovation

The AdBlue mis-fuel cap not only eliminates costly contaminations, it’s fully vented to give easy fill with an internal flap to prevent dust and debris contamination.

Preventing the damage caused by contamination could save over €3,000, so fitting the cap is a sensible precaution for hauliers and rental companies. The protection provided by the cap against ingress of dust and debris is a further benefit for vehicles operating in testing environments.

The Adblue mis-fuel cap is available in the UK and Ireland from BlueCat stockists or can be purchased directly from the BlueCat website (insert link). It comes in two sizes:

• 58mm - Mercedes, DAF, MAN

• 77mm - Volvo, Iveco, Renault, Scania, King Long Bus Company

Further benefits and details on the AdBlue mis-fuel cap and how to purchase it can be found at (nsert web link)

Easily fitted in a few minutes and offers permanent protection.

Until now, many new users of AdBlue in Australia have found access to good information and a reliable supply of quality product difficult to find. AdBlue infrastructure has not kept pace with the rapid growth in the AdBlue demand in Australia; this new agreement will give AdBlue users the comfort of a quality product and access to the BlueCat support network.

BlueCat, known in the UK and Ireland as a complete service provider and quality producer of AdBlue will work with Melbourne based lubricants company Tru-Blu Oil Australia Pty to replicate the same quality of service and product availability in Australia. BlueCat will work exclusively with Tru-Blu who will produce AdBlue locally and ensure the high level of services of ‘The AdBlue solutions provider’ will be maintained.

Tru-Blu is a family owned lubricants company whose distribution network extends outside of Australia to cover New Zealand and the outlying islands regions. The company operates from its hub in Bayswater, Melbourne where the facilities include:

• Largest independent toll capacity in Australia

• Complete range of blended lubricants, oils and greases for automotive, trucking, mining, earth moving, industrial, marine and agriculture.

• Polymer blending and solubilisation.

The addition of BlueCat AdBlue is seen by Tru-Blu CEO Murray Crawford as ‘a great opportunity to improve the service we currently give our customers, the growth will improve further our logistics and help consolidate our position as the preferred local, independent supplier.’  

The automotive division introduced BlueCat® AdBlue® to the market two years ago and is now a market leader. Other ranges in the division include coolants, antifreezes, screenwashs, and traffic film removers.

Henry Nash previously worked within the organization in a separate division and this permanent appointment to Brockley Automotive is seen as a key step to ensure the continued rapid development in this growth business.  

The project comprising three phases took place over the final six months of 2010, this involved; Additional storage capacity of AdBlue with the installation of a further three stainless steel tanks, a further di-ionising unit of the mixed resin bed variety and upgrading of the dilution unit to shorten production times.

Project engineer Pat Short was delighted with the success of the project, in particular with the improved production rates during the unseasonably cold weather.

Although growth in demand for AdBlue in Ireland is sluggish as the internal economy seeks to recover it is clear that legislation and technological developments will ultimately drive the requirement for the increased capacity. Nicky Holmes marketing director commented that the improved efficiency of the facility would help contain the effects caused by the escalating costs of urea and that this was also a primary factor in the decision to upgrade the facility at this time. ‘BlueCat policy is to ensure that there is both sufficient AdBlue production capacities to cope with Irish demand and to offer alternatives to importers of the product.